Are you ready to explore PepsiCo and be part of this iconic multinational?PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.We are looking for a Communications Manager to join our team.
Responsibilities- Support corporate communications strategy and execute the annual PR plans; ensure timely and quality execution of all PR plans and respond effectively to changing priorities / requirements
- Understand brand priorities working closely with marketing teams and guide agencies to develop & execute effective brand PR activities/platforms in line with marketing agenda
- Support increased media coverage and positive perception of PepsiCo and snacks and beverage brands.
- Collaborate with celebrities, influencers and external stakeholders to create PR opportunities and support increasing the awareness on our brands and PepsiCo.
- Supporting all PepsiCo external communication events, interviews and agenda
- Assist crisis management and leadership communications.
- Closely collaborate with different departments in order to cultivate brand and PepsiCo stories. Identify ways to improve media content, edit press releases and articles.
- Promote pep+ via brands with purposeful campaigns and support sustainability communications.
- Monitor, measure and report the results, press coverage controls for all PepsiCo & competitor brands and verify control data with agencies. Review coverage and re-set priorities making new plans where required and guide agencies accordingly
- Leverage non-traditional, out-of-the-box thinking and approach to craft impactful earned media campaigns
- To draft/review the monthly and yearly reports and to follow-up the preparation of required reports
- Build and maintain strong relationships with prominent journalists and influencers,
- Create sponsorship opportunities for snacks and beverage brands,
- Review and approve social media posts, TVCs and all communication materials of Marketing department (both beverage and snacks brands)
- Coordinate/Update corporate website
- Keep track of the budget, manage purchasing processes
- Follow trends in media and offer new collaboration areas,
- To coordinate press kits, packages and letters to be sent to the press and influencers
- Bachelor’s degree required (communications or relevant degree preferred)
- 7-8 years years of experience in an multi-national comany on corporate communications and/or brand communications.
- Excellent command of written and spoken English & Turkish
- Strategic thinking
- Creative and innovative
- Good presentation skills and reporting techniques
- Ability and flexibility to manage multiple projects at the same time and different stakeholders
- Effective management of agencies
- Experience of using digital channels
- Experience of media evaluation and analysis
- Awareness of the challenges facing global food and beverage companies
- Flexibility and open-mindedness to changes in direction and the addition of new assignments
- A global mindset; Culturally and politically astute; A genuine interest in and thorough understanding of the evolving global consumer and cultural landscape and nuances
- Advance skills in Powerpoint, Excel and Outlook
- Strong communication skills
- Excellent in Excel, PowerPoint
