Job Overview:

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Key Metrics

•  Sec Value Achievement Vs. Plan

•  Outlets/Distribution Addition

•  Range Selling (Including focus on innovation)

•  %age Outlet billed

•  Order Cancellation Rate

Market

•  Delivering Secondary monthly targets and Gross Revenue growth

•  Planning routes efficiently to increase productivity

•  Increase Net Distribution by increasing number of outlet served

•  Increases Weighted Distribution by increasing SKU count in existing outlets

•  Ensuring stock availability and Rack Execution as per planogram

•  Relation

Qualifications:

Competencies

Knowledge

1. FMCG Sales and Distribution Model

2. Computer – Excel, Word, Outlook

3. Local language (good to have) and Basic English

4. Data proficiency – ROI Model

Skills

1. Negotiation

2. Communication

3. People management

4. Time Management

5. Critical Thinking

6. Analytical Ability

7. Problem Solving  

Key Interfaces

Internal

Area Sales Manager

Market Development Manager

Sales Development Manager

Revenue Manager

Supply Chain Manager

Unit Finance Manager

Unit HR Manager

External

Customers

Distributors

Salesmen | 3rd Party

Qualifications

- Any under graduation

- Post Graduation (Tier 2/3 College)

- Preferable MBA  Experience

- 2 Years

- FMCG/ Similar Sales

 and Distribution