Shopper Marketing Retail Media Specialist

Job Description

Overview

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Overview

In this role you will be responsible for the coordination of the shopper marketing campaign planning overview. You will also detail & manage the production process for retail media tools in collaboration with Shopper Marketing team in the market, including feedback rounds and approvals coordination.

Responsibilities
  • Close cooperation with Shopper Marketing team in terms of retail media tools creation
  • Creating briefs for the retail media tools, based on requirements and guidelines provided by Shopper Marketeers and according to key visuals and toolkits for specific campaigns
  • Manage the production of different retail media assets e.g. instore and online banners, advertisements in magazines, video content etc.
  • Collaboration with local Account Managers and designers to create the final retail media tools
  • Collaboration with external agencies
  • Monitoring and coordinating feedback related to production
  • Facilitating feedback rounds and approvals with relevant stakeholders
  • Delivering final assets to retailers and making sure deadlines are met
  • Being a point of contact for retailers and Shopper Marketeers in case any changes in the assets are required
  • Coordinate assets upload to Digital Asset Management platform
  • Continuous improvement of shopper marketing processes
Qualifications
  • Excellent project management and organizational skills
  • Min 1-2 years’ experience in working as an account manager in a creative and production agency or shopper/trade marketing teams
  • Ability to manage multiple stakeholders at all levels
  • Ability to deliver tight SLA deadlines in a dynamic environment
  • Self-starter – ability to manage new processes
  • Strong attention to detail
  • Strong communication skills
  • Proficiency in English, knowledge of Dutch will be an advantage
  • Powerpoint, Photoshop or other graphic design tool skills

The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.

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