eComm content strategy development & integration 

• Lead eComm content strategy development based on market best practices, global expertise and BU internal expert knowledge to build best-in-class content in the market 
• Lead shopper content usage deep understanding via researches & test&learns 
• Create Playbooks & procedures and cascade it across organization to ensure unified content approach across brands & businesses  
• Lead cross-functional teams to develop content from idea to “on-shelf” execution with 15+ people involved into process including marketing managers, design studio leads, digital managers and customer activation managers 
• Lead communication with agencies to partner for outstanding product content development for eCom categories.  
• Lead a regular RU & international eCom market monitoring, Sector and Global practice gathering to identify best product content practices to be implemented. Initiate consulting with eCom Experts. 
• Align content strategic approaches with eCommerce commercial Sr Director and Marketing directors 
• Launch A/B tests with key clients to come up with the best product content solutions. Initiate Shopper tests though agencies 

eCom Product Content Monitoring and enhancement 

• Lead product content monitoring on all key customer’s platforms. Manage activation managers to update content timely and be 90% compliante to picture of success 
• Lead integration of eCom Product content evaluation into Perfect eStore Dashboards. 

PIM System 

• Lead Local product information management system set up, management and support. Set up automated and semiautomated content delivery to key touchpoints (incl. retailers’ catalogs, marketplaces, own web sites etc.) 
• Lead set up and manage content uploading to the PIM system. 
• Lead development and storage of content in line with eCommerce requirements 

• Lead product information management system enhancement, work closely with sofwear developers, set up tasks and follow up the development and implementation  
• Promote PIM system within PepsiCo RU team and to Sector eCom Team. 

Drive eCom Customers Collaboration 

• Collaborate with key customers on content integration, knowledge sharing, test&learns  
• Establish PepsiCo as best-in-class content partner in FMCG 
• Develop plans with key customers on content level upgrade and new tools implementations   

Lead “Future” content capabilities development  

• Lead new capabilities and tools implementation in PEP brand’s content as pioneer on the market (as example: video covers, A+ content, etc) 
• Lead AI Strategy integration into content creation to minimize design studio workload 
• Monitor market trends and content agencies to constantly upgrade our strategy and partnership with agencies to use the best practices from the market

• Fluent English 
• At least 4 years experience in marketing / eCommerce / activations. At least 2-year experience with eCommerce content 
• Experience in developing eCommerce content with external agencies and/ or internal resources 
• Excellent project management skills – ability to co-ordinate several diverse stakeholders and to manage performance of external suppliers 
• Aptitude to learn fast, to absorb and integrate new facts and methodologies into normal operating process. 
• Effective communication skills – accurately identifies the role of different stakeholders & tailors communication messages & style accordingly. 
• Challenge & Influencing Skills – experienced & effective at influencing and challenging senior internal stakeholders and agencies. 
• Strong ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed, 
• Strong presentation skills – comfortable presenting internally / externally to all levels 
• Ability to manage/drive agenda and thinking with functional reports in a matrixed and virtual environment 
• University degree required, advanced degree preferred. 
• Sound knowledge & experience of eCommerce & Digital business & operations 
• Understanding of Category Management and Selling with Insight principles 
• Background in Analytics, Sales or Marketing e-commerce in the CPG industry 1 year  
• Positive and constructive attitude 
• Able to synthesize multiple sources of information to provide business recommendations to customer