职位描述

Overview

This is a new role designed to drive business growth in BPC (EP) categories of GCR snacks

Develop strategy to solidify our portfolio strong position in Indulgence space with EP portfolio and brands.
Develop consumer-centric innovation pipeline, brand building and business road-map
Develop and implement launch plan, partnering with X-functions
Ensure perfect execution via effective management and influence with key stakeholders

Responsibilities

Lead to develop EP portfolio and brand strategy to solidify PEP strong position in Indulgence space as complementary to PC to meet consumers’ SNK repertoire consumption needs
Develop EP innovation strategy and pipelines, identifying innovation opty. based on deep consumer insight and needs anchor in critical market, occasion and channel
Partner with CMO and strategy team to identify the gap of capability, resources to build a solid business anchoring in EP
Closely partner with global team, to lift and scale global best practices of building Doritos, Cheetos and Popcorner
Collaborate with and manage external agencies to deliver the best creative content efficiently and effectively
Work closely with sales team to ensure successful landing of new campaigns (and products) into the market

Qualifications

Bachelor degree or above
10 year+ solid brand marketing experience with consumer-centric mindset and strong business acumen
Strong capability to build and execute strategies that deliver top and bottom line results; P&L decisions. Keeping revenues and cost in balance. Making the tough financial decisions
Ability to build and execute brand plans and innovation pipeline through essential strong marketing and innovation skills
FMCG brand marketing and business building experience
Innovation expertise, with detailed process knowledge across functions
Strong business acumen, end-to-end commercial mindset
Strong leadership to motivate and inspire the team, build strong organization capability and talent and create a trust and engaging environment
Strong background in innovation and portfolio management

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